Digital transformation takes on its own definition at each enterprise where it is being implemented, but it generally means using technology to disrupt current business processes with the end goal of improving the customer experience. Its effects were first experienced in marketing, as print materials were quickly displaced by email marketing, social media, and podcasting.
Similarly, IT has been transformed by digital transformation. Over a relatively short period of time, technology teams have gone from cautiously experimenting with cloud solutions to seeking out ways to take advantage of the benefits of cloud in every area of the IT management realm.
The impact of digital transformation will be most significantly experienced as it is making its way into operations. While the everyday business processes occurring in enterprises may not generally attract a lot of attention, it’s in the disruption of these practices that organizations will feel their most significant ability to improve the customer experience and gain traction over the competition. Three major areas will contribute to this effect:
Data: The influx of data and the ability to process, analyze, and mobilize that information will transform enterprise operations. The increase in data comes from a variety of areas, including customer relationship management (CRM) and the Internet of Things (IoT). Using this information, operations will better understand and be able to predict customer behaviors.
Cloud: In partnership with processing all of this data is the accessibility of the cloud. Public cloud providers are driving down cloud costs, making cloud services accessible to any size business for any task. The customer experience is more fully optimized when companies can offer the latest updates in technology.
Artificial intelligence (AI): AI serves to analyze processes and make recommendations about what can be automated. That automation, taken over by AI processors, will free up employees for more complex tasks and a focus on the future vision for their roles and departments.
AI has become more in use thanks to the affordability of graphics processing units (GPUs), which were originally used to run algorithms for high-resolution graphics in video games. It turns out that they’re useful in AI for business algorithms as well, making this technology available to impact operational transformation.
To learn more about how digital transformation can impact the operations of your enterprise, contact us at Clarksys. We can help you identify the solutions that fit the goals of your business.
April 2, 2018